Professional
Petware house
Description:
Petwarehouse is a pet care brand with a vibrant and approachable identity. The logo was designed with a splash of color and a playful personality, representing the energetic spirit of pets. My role was to animate the logo in a way that carried this joyful, expressive tone. Using the two primary brand colors, I created splash effects and fluid transitions that felt organic and fun — capturing the spontaneous, happy-go-lucky essence of the brand while keeping it clean and visually balanced.
Responsible for
Animation
Collaborators
Art direction
Visual snippets
Brief
Keywords mind mapping
Keyword
Keyword
Keyword
Tools used
Brief
The brief was to animate the Petwarehouse logo in a way that reflects its colorful and playful character. I was given two specific brand colors and asked to bring them alive through a splash-like effect. The animation had to feel fun and fluid — like a pet dashing through water or playing with paint — without feeling too chaotic. My focus was on timing, motion curves, and expressive transitions that added charm but still respected the simplicity of the logo.
Mapped keywords
Playful
Splashy
Organic
Sketch
Tools used
