Professional

Famo Money (Branding animation)

Description:

Our main goal was to create something that felt both modern and luxurious. We did this by adding lots of shiny gold details, which immediately makes you think of something very premium and high-end. A key part of the animation was making sure the diamond shape right in the middle really stood out. We focused on highlighting this diamond to make it the star of the show, perfectly capturing the elegant and sophisticated feel of the Famo brand. Every movement and sparkle in the animation was carefully planned to make this central diamond shine and grab attention

Responsible for

Animation

Concept design

Animation

Concept design

Brief

The main goal for the Famo logo animation was to make it look modern and expensive. We needed to use gold and make sure the diamond in the middle was clearly seen to show how special and fancy the brand is.

Mapped keywords

Shiny Gold

Opulent

Modern

Premium

Shiny Gold

Opulent

Modern

Premium

Sketch

Animated Moodboard

Tools used

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