Professional
Designathon 2024
Description:
Lollypop’s annual Designathon is a 24-hour design sprint where designers collaborate to solve creative challenges. For the 2024 edition, the logo was designed by Sai Keerti Aakash and carried a playful, artistic tone. My task was to amplify its energy through animation — making it feel like a celebration. I brought in bursts of color, dynamic transitions, and animated brand patterns to reflect the event’s festive nature and bold identity. The final animation celebrated the spirit of creativity, community, and spontaneity that Designathon stands for.
Responsible for
Collaborators
Brief
The brief was simple yet exciting — bring the logo to life in a way that feels festive and explosive. The logo, designed by Sai Keerti Aakash, had a fun and artistic character. My role was to animate it so that it felt like a celebration — full of color, movement, and energy. I was encouraged to use the brand’s visual patterns and design language to amplify its identity through motion, making it feel like a vibrant kickoff to the 24-hour event.
