Professional
Designathon 2023
Description:
As part of Lollypop’s 24-hour Designathon in 2023, I animated the event’s official logo designed by Anil Reddy. The logo had a striking origami-inspired structure and a halftone print texture that gave it a handcrafted, tactile quality. My role was to bring this static identity to life through motion—enhancing its layered folds, echoing its analog print feel, and giving it a rhythmic pulse that matched the energy of the design sprint. The final animation aimed to amplify the logo’s unique design language while making it suitable for digital and social rollout.
Responsible for
Collaborators
Brief
I received a logo design from Anil Reddy for Lollypop’s Designathon 2023. It had this beautiful mix of sharp origami folds and nostalgic halftone texture, almost like something you’d find on a vintage print poster. My brief was to animate it in a way that doesn’t overpower the print feel but instead celebrates it. The motion had to elevate the craft—revealing the folds, highlighting the structure, and staying true to the analog vibe while adding a fresh digital rhythm to it. Basically, the animation had to breathe life into the identity without losing its soul.
